Jackson Danbeck | Journalist & Digital Editor

Journalist, audience/digital editor, reporter, writer

About

Chicago-based journalist with a decade of experience in digital and broadcast news. Connects communities to local journalism through audience development, newsletters, social media, SEO and analytics. Earned back-to-back Regional Edward R. Murrow Awards for Best Website.

Work Experience

2025 — Present

Freelance journalist and digital editor with 10 years of experience in digital, broadcast and editorial news, including two Regional Edward R. Murrow Awards. Offering original reporting, content strategy, newsletters, SEO, social media, video/photo editing and digital publishing support.

Chicago, Illinois

2024— 2025

Chicago, Illinois

● Developed social media strategy for Instagram and Facebook, driving engagement across student, parent and alumni audiences
● Led a comprehensive website redesign, improving navigation and user experience
● Supported communications projects including newsletters, marketing campaigns and event photography

2020— 2023

Milwaukee, Wisconsin

(Promoted to management role after one year as Digital Content Producer)

● Launched the station’s first daily newsletter and wrote the morning edition, driving subscriber growth and building reader loyalty
● Promoted stories across YouTube, Instagram, Facebook, TikTok, X and search engines, using SEO and platform-specific strategies to expand reach
● Engaged with audiences by responding to viewer feedback on social media, moderating comment sections and fielding phone calls
● Analyzed website traffic using Google Analytics and Chartbeat to inform content strategy
● Led a team of four digital journalists, organizing daily coverage, managing workflow, and mentoring reporters on digital storytelling and social media best practices
● Produced vertical videos and social media graphics using Photoshop, Premiere and Canva
● Wrote and edited breaking news, enterprise stories and social media content in AP Style under deadline
● Partnered with investigative teams to adapt long-form reporting projects for online audiences

2018— 2020

Madison, Wisconsin

● Reported and wrote breaking news, business and political coverage for digital and broadcast platforms
● Produced live TV newscasts under deadline, coordinating with anchors, production staff and field crews
● Managed website and social accounts, optimized content for engagement, and responded to viewer feedback via social media, comments and phone

2018— 2018

Madison, Wisconsin

● Reported, wrote and edited radio segments about politics and education, repurposing broadcast content for web and social platforms

Education

2013— 2017

Bachelor of Arts in History, Minor in Journalism

DePaul University, Chicago

Served as News Editor, Reporter and Copy Editor at student newspaper The DePaulia

Work with me

I’m available for freelance assignments and editorial consulting. Services include original reporting, content strategy, SEO, newsletter writing and editing, social media strategy and content creation and management, and website platform management. I work with newsrooms, publications, and organizations looking for experienced journalism-driven storytelling.


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