Jackson Danbeck | Journalist & Digital Editor

Journalist, audience/digital editor, reporter, writer

About

Chicago-based journalist and editor with a decade of experience in digital, radio, TV and print news. I help people find journalism that matters to them, through reporting, newsletters, social media, SEO and analytics.

Currently an editor and writer at WBBM Newsradio; previously led an award-winning digital team at TMJ4, Milwaukee’s NBC affiliate, earning back-to-back Regional Edward R. Murrow Awards for Best Website.

Available for freelance assignments and strategic consulting.

Work Experience

2026 — Present

2025 — Present

I’m available for freelance assignments and editorial consulting. Services include original reporting, content strategy, SEO, newsletter writing and editing, social media strategy, and website design and management. I work with newsrooms, publications and organizations of all sizes.

Chicago, Illinois

2024— 2025

Chicago, Illinois

● Developed social media strategy for Instagram and Facebook, driving engagement across student, parent and alumni audiences
● Led a comprehensive website redesign, improving navigation and user experience
● Supported communications projects including newsletters, marketing campaigns and event photography

2020— 2023

Milwaukee, Wisconsin

(Promoted to management role after one year as Digital Content Producer)

● Launched the station’s first daily newsletter and wrote the morning edition, driving subscriber growth and building reader loyalty
● Promoted stories across YouTube, Instagram, Facebook, TikTok, X and search engines, using SEO and platform-specific strategies to expand reach
● Engaged with audiences by responding to viewer feedback on social media, moderating comment sections and fielding phone calls
● Analyzed website traffic using Google Analytics and Chartbeat to inform content strategy
● Led a team of four digital journalists, organizing daily coverage, managing workflow, and mentoring reporters on digital storytelling and social media best practices
● Produced vertical videos and social media graphics using Photoshop, Premiere and Canva
● Wrote and edited breaking news, enterprise stories and social media content in AP Style under deadline
● Partnered with investigative teams to adapt long-form reporting projects for online audiences

2018— 2020

Madison, Wisconsin

● Reported and wrote breaking news, business and political coverage for digital and broadcast platforms
● Produced live TV newscasts under deadline, coordinating with anchors, production staff and field crews
● Managed website and social accounts, optimized content for engagement, and responded to viewer feedback via social media, comments and phone

2018— 2018

Madison, Wisconsin

● Reported, wrote and edited radio segments about politics and education, repurposing broadcast content for web and social platforms

Education

2013— 2017

Bachelor of Arts in History, Minor in Journalism

DePaul University, Chicago

Served as News Editor, Reporter and Copy Editor at student newspaper The DePaulia

Work with me

I’m available for freelance assignments and editorial consulting. Services include original reporting, content strategy, SEO, newsletter writing and editing, social media strategy, and website design and management. I work with newsrooms, publications and organizations of all sizes.


Get in touch using the form below.

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